E-commerce giant Amazon India is gearing up to launch its quick commerce service, code-named ‘Tez’, to take on established players like Blinkit and Zepto. The new service aims to provide customers with faster delivery options, further intensifying competition in the rapidly growing quick commerce market.
According to sources, Amazon’s Tez service will offer a wide range of products, including groceries, household essentials, and other daily necessities. The service will leverage Amazon’s existing logistics and supply chain infrastructure to provide customers with fast and reliable delivery options.
The launch of Tez is seen as a strategic move by Amazon to expand its presence in the Indian e-commerce market. With its quick commerce service, Amazon aims to tap into the growing demand for fast and convenient delivery options, particularly among urban consumers.
The quick commerce market in India has witnessed rapid growth in recent times, with players like Blinkit, Zepto, and Swiggy Instamart competing for market share. Amazon’s entry into this space is expected to further intensify competition, ultimately benefiting consumers who will have more options to choose from.
